This seminar is aimed producers focusing on the development of original Formats for Television, across all genres.

The seminar will explore the following topics:

• Ideation How to generate good ideas that could become TV formats. Ideation looks at the psychology of creativity, offers a variety of techniques to apply that creativity to the generation of relevant TV-oriented ideas, and applies different narratives to those ideas to tell a story in different ways.
• Turning Ideas into Formats How to take good ideas and turn them into great formats. We explore and apply a unique system developed by The Format People to focus and clarify the heart of an idea, and develop it into a practical working format with potential international appeal.

How to Apply:
Please apply online at www.screentrainingireland.ie. Deadline for applications: Tuesday the 22nd of April 2014. For further details contact helen.mcmahon@screentrainingireland.ie