Lee Cronin of Antidote Productions has directed 11850's advertising campaign, which is due to hit our screens today June 2nd and will be aired on TV3 and RTE over the coming months.
A total of five adverts have been created for the campaign and they feature the character 118 and 50 as they find and restore Honda 50s or Nifty 50s as they are affectionately known. Shot on location in around Dublin and Wicklow, old Honda 50s were rescued and restored for the shoot by craftsman Philip McCormick from Limerick.
The concept for the ads was conceived by Dublin ad Agency IO and produced by William Armstrong.
Director Lee commented on the project saying "It was a real pleasure bringing a new perspective and vision to the 11850 world. The goal from the beginning of the project was to create a set of ad's that had a more cinematic feel to previous campaigns."
Colin Lewis, Chief Marketing Officer, 11850 said that “11850 have created our biggest - and we believe our best - campaign - all produced locally by Irish talent. It's our biggest investment to date and a real boost for local creative.” Grading and effects for the ad campaign were done at Windmill Lane and offlining at Antidote Production company. The sound was posted at Number 4 Windmill Lane.
Director Lee Cronin’s recent work includes short film ‘Billy and Chuck’ which was funded under the RTE/Filmbase short film award scheme 2009. ‘Billy and Chuck’ tells the story of a young boy with a wild imagination who sets out into the forest seeking adventure with only a voice at the end of a walkie-talkie to guide him. It is produced by John Kenville of Rank Outsider productions and will be having its festival and Irish premiere at next month’s Galway Film Fleadh.
The ads can be viewed on the 11850 website here: www.118.ie
