Endemol Sport and Sky Sports have entered into a three year deal for the Dublin Super Cup, a new pre-season tournament debuting this July with the first team squads of Manchester City, Inter Milan, Celtic and a League of Ireland XI competing at the Aviva Stadium. The event is set to be broadcast in over 100 territories in Asia, Europe and America.
The partnership will now see Sky Sports exclusively covering the inaugural football event this year through until 2013. The deal each year guarantees the participation of a leading English Barclays Premier League team, a top Spanish or Italian club and another prominent European club competing alongside the Airtricity League XI, a team selected from the best players from Ireland's top domestic League.
Sky Sports is currently re-organising its production resources in order to provide HD domestic coverage and a World Feed for viewers to enjoy internationally. Endemol Sport is also finalising agreements with broadcasters around the world, which will see live coverage of the 2011 Dublin Super Cup in over 100 territories across Asia, Middle East, Europe, Africa and America. Production details for the coverage are still TBC.
The launch of the annual Dublin Super Cup tournament follows a ten year deal struck in 2010 between Endemol Sport and The Football Association of Ireland (FAI). The inaugural event is being staged at the Aviva Stadium on 30th and 31st of July with a line-up of celebrated players including World Cup Winner, David Silva; England internationals, Adam Johnson and James Milner; Ireland's Shay Given; Africa's most decorated player of all time, Cameroon's Samuel Eto'o; Holland's Wesley Sneijder; Italy's Mario Balotelli; Ivory Coast's Yaya Toure and Scotland's Scott Brown all set to appear.
