Ireland's first National Digital Media Conference (O2NDMC'02) took place on
Wednesday, 1st May 2002 at O'Reilly Hall, UCD. The Conference, which was
sponsored by O2, was opened by Brendan Tuohy, Secretary General of The
Department of Enterprise. The conference was attended by almost 300
delegates from the Digital Media industry who found the day both enjoyable
and informative.
During a presentation entitled "The New Consumer Mobile Opportunity",
keynote speaker Derek Handley, product director, O2 Ireland, announced plans
for the development of a cross-O2 content platform for mobile content
services providers. The platform would initiate a radical change in the
current operator/third party revenue model by enabling O2 to automatically
pay the content service provider their share of end-user generated revenues.
"The development of our cross-O2 content platform, an initiative being led
by O2 in Ireland, will help content providers to dramatically improve their
ability to create viable business based on selling content to mobile
consumers. The platform would ultimately enable third party providers to
reach all 17.2m O2 customers across Europe via a single connection" said
Derek Handley.
Other speakers on the morning included Mary Mangan, CEO of Ireland.com who
disclosed Ireland.comıs subscription pricing model and revealed plans for
future subscription services including new types of content for their
customers.
Daniel Stevenson of Jupiter MMXI stated his belief that Digital Terrestrial
TV has not delivered the audience that was expected of it.
'The winners so far in the broadband consumer access arena have been the
Digital Subscription Line providers', said Daniel Stevenson.
UCD's Professor Mary Lambkin explained the dynamics of new markets and
described how these could be applied to better understand the phenomenon
that was the dot com rise and fall. She observed that Digital Media players
can learn from past market shakeouts and avoid future pitfalls.
One of the highlights of the day was when Martina King of Yahoo UK and
Ireland announced that taped under one of their chairs was an all expenses
paid trip to the World Cup with tickets to the Semi-final and Final. This
was won by Grace Aungier of Periodical Publications of Ireland who went on
to speak on her belief that the Internet will underpin all media advertising
campaigns within 5 years.
The content and format of the O2NDMC'02 was designed to appeal to
stakeholders from across the telecommunications, media and technology
sectors. Following the presentations delegates were given the opportunity to
participate in a choice of focused workshops chaired by expert panellists
relevant to the individual subject briefs of 'Media and Advertising'.
'Finance and Industry Development' and 'Telecommunications and
Infrastructure'. The output of the workshops will be used as the basis for a
paper representing the views of the industry, which will be submitted to
government and industry representative groups.
The O2NDMC'02 is an initiative by organisers, Digital Media Intelligence, a
joint venture between Perfect World and Hoson Publishing. The other event
sponsors include The Irish Times, Ireland.com, RTE, IONA, the Michael
Smurfit Graduate School of Business, ABC ELECTRONIC and Gravit8 Digital
Media.
Further information on the O2NDMC'02 can be found at
 |
