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Minister Martin showcases Irish VFX companies to US Execs as part of LA Trade Mission
18 May 2022 : News Desk
Minister Catherine Martin
Earlier this week, the Minister for Tourism, Culture, Arts, Gaeltacht, Sport and Media, Catherine Martin (T.D.) met with senior executives from Los Angeles-based studios as part of a two day trade mission to support, promote, and grow Ireland’s screen industry.

The trade mission will also include a showcase promoting the Irish VFX sector and the launch of a new digital service, Where to Watch, to promote Irish film to audiences around the world.

At an event in the Los Angeles Consulate, Minister Martin launched a new online service from Screen Ireland called Where to Watch: a digital discovery platform to help audiences discover where to watch Irish film and selected TV drama, animation, and documentary, anywhere in the world.

The trade mission continued with an event as part of IrelandWeek to showcase leading Irish VFX companies and the globally recognised standard of work being produced by the sector.

Irish post-production and VFX has become a leading hub with a highly-skilled local talent pool, including work for some of the biggest films and television series in the world, from Marvel Studios’ Wanda Vision and Spiderman – No Way Home to Netflix’s The Irishman and HBO’s Game of Thrones.

During the trade mission, the Minister will conduct a series of meetings with senior executives from LA-based studios, including Disney, Netflix, NBC Universal, and MBS Studios to discuss current projects and opportunities for increased collaboration.

“Ireland has a history of strong links with the creative screen industry in Los Angeles,” said Minister Martin, when speaking about the trade mission. “The purpose of this mission is to build on these links by updating key industry partners on the continued evolution and success of the sector in Ireland, the strength and potential for growth in Irish VFX, planned additional production infrastructure as well as the ongoing Government support for the industry.”

“The launch of the new Where to Watch platform is evidence of the strength of the Irish screen industry,” added the Minister. “I hope families all over the world will utilise this new platform to connect to this piece of home.”

Désirée Finnegan, Chief Executive, Fís Éireann/Screen Ireland, said: “The Irish VFX sector is renowned for creative innovation and outstanding technical expertise, which has led to strong partnerships with the world's leading content companies. We believe there is significant potential for further growth through showcasing the calibre of work and building new international relationships.”

“Irish film, TV and animation talent have had incredible success in recent years, creating world class stories and exploring Irish culture on screen. National cinema in the Irish language is being redefined through critically acclaimed films such as An Cailín Ciúin,” added Finnegan. “Screen Ireland is working to ensure these important cultural stories are produced and enjoyed by audiences all over the world.”

Click here to access the Where to Watch platform.

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