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New Action Plan Launched by Government Aims to Double Employment in Audio-Visual Sector
27 Jun 2018 : Nathan Griffin
Minister Josepha Madigan has launched her Department’s‘€200m Audio-visual Action Plan’ at the IFI.

The action plan, which is part of the Creative Ireland Programme aims to support the Governments ambition to enable ‘Ireland to become a global hub for the production of Film, TV drama and animation.’

Aspects of the plan included the consideration to extend the Section 481 tax relief, as well as increasing the expenditure ceiling, revising the regulations and extending the relief to Ireland’s games sector, A review by Screen Ireland of funding models for other countries’ film agencies,  and Increased capital funding for the film sector including co-production and development funding, a specific fund for the development of films and TV drama, a fund for new Irish TV drama, a regional production fund and additional training of film workers and crew.

Other key points mention in the plan included increased business skills development, matching of skills with production growth and partnering with third level institutions in skills development. An increase in marketing measures including measures to attract major computer games studios to Ireland, and implementing a steering group that will prioritise measures, oversee implementation and monitor risks, reporting regularly to Minister Madigan.

Speaking at the Irish Film Institute, Minister Madigan said:

“Today we start building on the success of the Irish audio-visual industry which has reached across the world.  This year we had Nora Twomey's The Breadwinner, produced by Cartoon Saloon - an amazing Irish company with global reach – building on a strong run of successes at the Oscars and Cannes in recent years with films such as Room and The Lobster.  We are also an attractive location for international productions – in recent years Star Wars has brought a new audience to the delights of our west coast.

"Ireland has the creative talent, the storytelling and literary history, international credibility, geographic location and incentive structures to be a global leader, to tell compelling Irish and universal stories on screen, and to grow and sustain a vibrant creative audio-visual sector. Our Irish cultural heritage introduces Ireland on the world stage and allows us to express our national identity.   Film in particular offers us a way to do that in very impactful way."

The Audiovisual Action Plan is underpinned by an Economic Assessment of the Audio-Visual Industry in Ireland carried out by international consultants Olsberg SPI with Nordicity on behalf of the Departments of Culture, Heritage and the Gaeltacht, Communications, Climate Action and Environment and Business, Enterprise and Innovation. As well as measuring the size and impact of the industry, the consultants identified a range of key strategic recommendations which would assist the future development and growth of the audiovisual sector in Ireland. 

The consultants concluded that with the implementation of their policy recommendations, Ireland’s “film, television and animation” sector could in a period of five years, double employment to over 24,000 full-time equivalents and a gross value added of nearly €1.4 billion.

Minister for Business, Enterprise and Innovation, Heather Humphreys TD said:

“This initiative could not come at a more opportune time. Facing into a climate of global economic uncertainty, it is more important than ever to develop strong, resilient and innovative companies that have the capacity to provide skilled, quality jobs. I know first-hand that we have the talent and drive necessary to succeed in this competitive market. This plan is an important step towards achieving this vision.”

Minister for Communications, Climate Action and Environment, Denis Naughten TD added:

“I particularly welcome the proposal for specific funds to support new TV drama production and regional production. My officials will continue to work closely with the Department of Culture and the Broadcasting Authority of Ireland to implement this exciting plan.

Both the Audiovisual Action Plan and the Olsberg Report are available - here.





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