Muirne Laffan, former Chief Digital Officer of RTÉ in Ireland, is due to feature as one of the key speakers at this year’s Nordic TV Summit.
The Nordic TV Summit is an event focused on the OTT (Over the Top) and TV Everywhere ecosystem in the Nordic region and beyond. It is an international one-day conference that aims to ‘inspire, educate, motive and give profound insight into the use of Internet TV in Scandinavia & Globally, the event will showcase OTT solutions, and discuss the impact of social media and Internet TV monetizing.’
When asked what would be on her agenda for the summit - Muirne Laffan told IFTN:
"In an exciting day covering OTT innovation and TV Everywhere, what makes an OTT hit, Netflix content management, the Skam case study, lots of stats, projections and insights on consumer take up of OTT services, I will be talking about how broadcasters from around the world are using OTT to meet evolving consumer needs, break in to new markets and increase their competitiveness.”
Múirne has recently left RTÉ to pursue new ventures having held a number of key positions in the organisation. During her time there she was instrumental in many developments with the Digital and commercial enterprises going from General Manager of Commercial Enterprises, Executive Director of RTÉ Publishing, Managing Director of RTÉ Digital, and subsequently, Chief Digital Officer at RTÉ where she built RTÉ’s digital teams, bringing content and products to Irish and international audiences across platforms, devices and markets.
Múirne was also responsible for the RTÉ Archives and was a member of the RTÉ Executive Board. She led the development of industry-leading digital brands including RTÉ.ie, RTÉ Player, RTÉ News Now, and the incubation of VOD and mobile activities. She drove the development of personalization and eCommerce. Múirne led the RTÉ team in the GAA/RTÉ collaboration that developed GAAGO, bringing GAA games to a global audience.
Múirne has recently joined the official IFTA Academy Television Committee for a two-year term, and is also an MA council member of Dublin Chamber of Commerce, and a board member of the Digital Youth Council. She has been included in the top 50 global CDO Influencers, top 100 Women in STEM, Women of Influence in Irish Sport, and was Chair of the EBU Digital Steering Committee.
Prior to joining RTÉ, Múirne was SVP, Director of Worldwide Clients at McCann-Erickson in New York. She is a graduate of DIT’s College of Marketing.
At the Nordic TV Summit, Muirne is participating in a Fireside chat with Merrick Kingston (Principal Analyst of IHS Markit) about ‘Why & How Broadcasters go OTT,’ taking place on Thursday September 28th, 2017.
