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Details announced for Cannes XR Virtual
13 May 2020 : News Desk
Marché du Film
Cannes Marché du Film has announced details on continuing its immersive Cannes XR programme following the cancellation of this years’ physical events due to the Covid-19 pandemic. The online event takes place from 22nd-26th June.

The new online version of the market, announced in April, will see collaborations with the Museum of Other Realities (MOR), Tribeca Film Festival, VR funding platform Kaleidoscope, and growing Chinese VR platform VeeR VR to take the programme online.

The reimagined “Cannes XR Virtual” will feature conferences, pitching sessions and project presentations made available via a 2D live video stream on the Marché du Film Online, Tribeca Film Festival and Kaleidoscope websites

“After having prepared for a promising edition in Cannes, where for the first time we would have expanded the VR to the Palm Beach, we had to reinvent Cannes XR and find a way to put it online,” said Marché du Film chief Jérôme Paillard

He added: “I’m very impressed to see how fast, with our spectacular team and our wonderful partners, it has been possible to build a totally new concept where we will be able to show worldwide, and with optimal quality, the VR experiences that we were expecting to show in Cannes.”


Cannes XR Virtual will be co-hosted by Museum of Other Realiteis, a virtual art gallery showcasing immersive work from VR artists around the world. Under the Marché du Film initiative, the entire 2020 Cannes XR programme will be made available until July 3 via the MOR application on gaming platform Steam and VR headset support platforms Viveport and Oculus.

MOR co-founder Robin Stethem said:

“Creating a virtual venue that can host numerous showcases, VR arcades, 360 cinemas and networking spaces where some of the finest global digital players can meet and interact is what we love to do,”

Continuing their long-established partnership with the Marché du Film, Tribeca Film Festival will offer a customized virtual showcase of XR projects, curated for its exclusive debut at Cannes XR Virtual. 

“We’re thrilled to be able to present selections from the 2020 Tribeca Virtual Arcade at Cannes XR,”said Tribeca senior programmer, film and immersive, Loren Hammonds. “We are turning towards innovation as a solution in these uncertain times. While we continue to explore the future of physical exhibition, this is an exciting moment to share our immersive curation with an expanded global audience, and Cannes is the perfect partner to help us to accomplish this.” 

Kaleidoscope will also be curating a showcase on development for the online market, allowing projects to be pitched to decision-makers. Immersive content funding platform is running the second edition of the development showcase, having launched in partnership with the market last year 

Kaleidoscope CEO and co-founder René J. Pinnell said: 

“When the Covid-19 crisis struck the market we knew we needed to react and help creators to stand on their feet again. We also offered to step in with our production expertise to make XR online gatherings attractive and socially relevant.”

China’s VeeR VR will curate a showcase of 360 content which will be shown during Cannes XR Virtual at MOR and on VeeR VR’s own platform for five days. The winner will be presented with a premium distribution package that includes a global marketing campaign as well as online and location-based distribution (LBE) including in VeeR’s Zero Space sites in China for two weeks.

“With the development of 5G network in China, VR is growing faster than ever and there’s great demand for premium VR content in Chinese market,” said Veer VR cofounder Jingshu Chen. “More investors start to show interests in cinematic VR content. Therefore, apart from the online Showcase, we also plan a LBE showcase in China. In doing this, we hope to connect selected projects with potential investors and collaborators.”

Those confirmed to take part in the online iteration of the market include Todd Shaiman, head of immersive arts at Google; Colum Slevin, head of media, ARVR Experiences at Facebook; Ishita Kapur, director, mixed reality content and partnerships at Microsoft; VeeR’s Jingshu Chen; Jake Sally, head of development at RYOT/Verizon; and Intel Studios executive producer Sarah Vick.

The pitching sessions will be streamed live on Kaleidoscope’s website as well as on the other official Cannes XR channels. 

Cannes XR Virtual will be accessible to industry professionals registered with the Marché du Film Online.

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