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“RTÉ may not produce DVDs of its drama programming next year if distribution does not improve,” says Director
28 Nov 2016 :
The Fall
RTÉ and other producers of Irish content have been alarmed by the fall off in retail sales of DVDs and CDs in the past year.

The broadcaster's commercial director Willie O'Reilly recently said: “We will have two dramas next year potentially. If the distribution isn't strong enough, we won't go to DVD and the Irish public will be deprived of the opportunity to purchase it.”

RTÉ has previously had considerable success with sales of ‘Love/Hate’ and ‘The Fall’. While DVDs and CDs are available online, a significant portion of the sales are usually bought in store, especially around Christmas time as last-minute stocking fillers.

The closure of Xtra-vision and HMV has resulted in fewer points of purchase for CD and DVD products. The sale of DVDs, have fallen from tens of thousands for chart-topping programming to thousands and in some case hundreds for the biggest sellers.

Such low sales could mean RTÉ may stop producing DVDs if distribution doesn't improve, but there are hopes that the new Tesco deal with Golden Discs will drive sales. The Irish-owned chain Golden Discs, recently announced that it will supply 80 Tesco stores with DVDs and CDs.

O'Reilly said that the new Golden Discs deal with Tesco could boost the category if it is minded and looked after, "We'll be watching it to ensure they have Irish product," he said.





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