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Screen Ireland leads virtual Trade Mission to promote Irish industry to LA-based screen leaders
16 Mar 2021 : News Desk
Screen Ireland
Following a number of major international award nominations for Irish film, television, and animation, including BAFTA’s, Golden Globes and Academy Award nominations, Fís Éireann/Screen Ireland, together with the Minister for Tourism, Culture, Arts, Gaeltacht, Sport and Media Catherine Martin (TD), is this week leading a virtual LA trade mission to strengthen working relationships between the Irish screen industry and the world’s largest streaming and production companies.

The trade mission will also see a number of meetings taking place between senior executives from LA-based studios, content creators, streaming services, and the Irish delegation, to create new opportunities for production partnerships into the future.

Together with representatives from the IDA, Enterprise Ireland, Tourism Ireland, and the Consulate General of Ireland, Screen Ireland is meeting with LA-based executives from US Studios and Streamers including Disney to discuss opportunities for increased collaboration.

Irish produced film and TV projects including WolfwalkersNormal People, and Calm with Horses have featured heavily within the international award season and Ireland has a history of strong links with the creative screen industry in Los Angeles.

“Since the last trade mission to Los Angeles, US-Ireland industry partnerships have continued to grow with Irish projects achieving critical and commercial success around the globe,” said Désirée Finnegan, Chief Executive, Screen Ireland. “Despite many challenges, the Irish creative screen industries have demonstrated resilience throughout the pandemic.  This trade mission aims to further strengthen relationships with our US partners and build towards future industry growth and success.  Film and television projects can take years to plan so we hope that, as Ireland begins to recover, the Irish creative screen industries will continue to develop and provide new creative job opportunities.”

The purpose of the trade mission is to build on recent critical success updating key industry partners on the continued growth and evolution of the sector in Ireland, the planned expanding and additional studio production infrastructure coming on stream, as well as the on-going Government support for the industry as evidenced by incentives such as Section 481 and the Regional Uplift.

“The Government is very ambitious for the screen creative industry,” said Minister for Tourism, Culture, Arts, Gaeltacht, Sport and Media Catherine Martin TD. “The sector has doubled in size in the last 10 years, and with additional production infrastructure planned, together with the continued work of Screen Ireland to grow the skills base, we are well positioned to realise our ambition to be a global hub for content production. In addition, the use of Ireland as an iconic film location has the added benefit of generating ‘screen tourism’ and thereby attracting more visitors to Ireland..”

The world’s leading streaming and production companies have been investing significantly in content creation in recent years and Ireland is justifiably recognised as both an attractive filming location and a hub of creative talent, experienced in producing and co-producing quality screen content for international audiences.  

The objective of the trade mission is to build on the success of recent years by strengthening existing partnerships, and securing new ones, and to ensure that Ireland is considered both as a creative production partner and as an international location.  The screen industry globally is increasingly competitive with government’s recognising the economic contribution further investment can deliver. In this context, ensuring that international decision makers keep Ireland front of mind is critically important.

The last trade mission to Los Angeles took place in September 2019, which proved highly valuable in strengthening the Irish creative screen industry relationships with US studios, streaming companies and production companies.  Since then, the Irish creative industries have experienced significant success with the critically acclaimed international hit Normal People produced by Element Pictures, the multi-award-winning animated film Wolfwalkers produced by Cartoon Saloon, along with a number of critically acclaimed Irish feature films including Herself and Vivarium. Ireland has also played host to the major TV series Foundation for Apple, Vikings: Valhalla for Netflix and the recent feature film. The Last Duel for Disney, with a number of interesting projects in the pipeline due to film in Ireland this year.

In recent years, Disney created a number of productions in Ireland including The Last Duel, Star Wars, and Quantico, as well as a number of animation projects such as Doc MacStuffins and Wander over Yonder with Boulder Media. Netflix is currently in production in Ireland with Vikings: Valhalla, and animation projects it is partnering on include Chico Chico Bon Bon with Brown Bag Films and My Father’s Dragon with Cartoon Saloon. 





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