23 April 2017 The Irish Film & Television Network
Actors
TV
Crew
Digital
Distribution
Education / Training
Equipment
Festivals / Markets
Finance
Legal
Locations Ireland
Post Production
Production
Rep Bodies
JOBS FILMOGRAPHY NEWS WHO'S WHO DIARY GALLERY IFTA
     
Legal
Solicitors
Who's Who
Section 481
Options
Screenplays
Music & Soundtracks
Distribution
Talent
Locations
Completion
Copyright Law
Public Funding
Legal News
Site Map
IFTN HOME

Irish Film and Television Network

 »

Legal

 »

Legal News



BAI Launches Revised General Commercial Communications Code
29 Mar 2017 : Laura Brennan
The revised code will come into effect on 1st June 2017
The Broadcasting Authority of Ireland (BAI) has launched its revised General Commercial Communications Code, which sets out the rules that Irish radio and television stations must comply with when it comes to airing advertising, sponsorship, product placement and other forms of commercial communications.

The revised code will come into effect on 1st June 2017. It was developed by the BAI following a statutory review of the current Code and a public consultation on a revised draft. Updates made in this latest revision include rules regarding commercial communications for financial services and products; and the provision of greater clarity on the distinction between sponsorship and product placement.

Speaking at the launch of the revised General Commercial Communications Code, Professor Pauric Travers, Chairperson of the BAI, said: “During the public consultation undertaken as part of the Statutory review process, the BAI received valuable feedback from a range of stakeholders in the broadcasting sector as well as from other business representatives, and much of this is reflected in the final version of the Code, which is being launched today. While the broadcasting landscape is constantly evolving, the BAI is satisfied that the Code is sufficiently robust to provide direction and clarity to broadcasters over the coming years.”

Under the revised Code, mandatory regulatory statements in radio advertisements for financial services and products are excluded from the calculation of advertising minutage, the number of minutes broadcasters are permitted to devote to advertising within any hour. The Code also clearly defines the difference between product placement and sponsorship: if a product or service is built into the action of the programme, it is product placement; if sponsor announcements or references are shown during a programme but are not part of the plot or narrative of the programme, they qualify as sponsorship.

BAI Chief Executive, Michael O’Keeffe said: “The aim of the revised Code is to give the public the confidence that commercial communications on television and radio are legal, decent, honest, truthful, and protect their interests. It is also intended to provide greater clarity and certainty for Irish broadcasters on the standards that they should apply.”

The General Commercial Communications Code is available here. For more information please visit the BAI website. 




BREAKING NEWS
Seamus McGarvey Nominated at this Weekends BAFTA Craft Awards for ‘Black Mirror’
Northern Irish Documentary ‘Elián’ to Premiere at Tribeca Film Festival
John Butler talks 'Handsome Devil', releasing to Irish Cinemas Friday April 21st
Support for TV Programming 2017 for European Production Companies

FEATURES & INTERVIEWS
Colm Meaney pays moving Tribute to Martin McGuinness and the significance of the Award winning film ‘The Journey’
IFTN chats to the Director & Producer of IFTA-Nominated Short Film ‘Gridlock’ #IFTA17
Free Industry Newsletter
Subscribe to IFTN's industry newsletter - it's free and e-mailed directly to your inbox every week.
Click here to sign up.


RELATED NEWS
John Butler talks 'Handsome Devil', releasing to Irish Cinemas Friday April 21st
21 Apr 2017 
Galway Film Centre host May After Effects Training with Keith Bailey
19 Apr 2017 
Galway Film Centre host June Premiere Pro Training with Keith Bailey
12 Apr 2017 
Screen Training Ireland Announce Red Rock Training Scheme 2017 Participants
11 Apr 2017 
EDITOR'S PICK
Playground Acquires Panti Bliss Memoir for ‘Panti: Woman in the Making’ TV Drama
Patrick Gibson wins Rising Star Award
The Irish Film & Television Academy Announce 2017 IFTA Film & Drama Awards Winners
Stars Gather to Celebrate Irish Talent at 2017 IFTA Awards Ceremony
MORE ON IFTN
Irish Production Companies
Listings for Irish film & television production companies
What's In Production?
The latest info on projects filming in Ireland
Latest Industry Jobs
Job listings for Irish film & television crew

CONNECT WITH IFTN
Find us on Facebook
Follow IFTN on Twitter
E-Newsletter Subscribe
Subscribe to RSS Feed




 
 the Website  Directory List  Festivals  Who's Who  Locations  Filmography  News  Crew  Actors
 

Contact Us | Advertise | Copyright | Terms & Conditions | Security & Privacy | RSS Feed | Twitter