They're young, Irish and poor…and run one of the liveliest indie record companies in Britain on a shoestring. In 1985 Keith Cullen waved goodbye to Dublin and for the next three years worked as a motorcycle dispatch rider in order to get Setanta off the ground. From an anonymous council flat, on a run-down South East London housing estate, Cullen has been taking Irish musical talents, often ignored in Ireland, and exporting them to the rest of the world, with a degree of success, both critical and commercial, that has earned him respect from all corners of the music business.

The film takes the form of interviews with, and musical contributions from, the artists involved, including The Frank and Walters, Edwyn Collins, The Divine Comedy and A House. Also featured are a number of high profile DJ's and musical journalists from Ireland, England and France, all with very positive commendations for the work of Keith Cullen and Setanta. This film documents the genuine success story of one of the very few, truly independent record companies in Britain, where the formally vibrant indie structure has now been almost totally swallowed up by the major record labels.