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UPC Signs Ireland International
07 Mar 2011 :
Craig Doyle stars in UPC ad campaign
UPC Ireland has announced that it has appointed Irish International as its creative agency following a competitive pitch process. Irish International has secured a three year term with UPC where it will oversee the development of tailored campaigns with an aim to engaging consumers and promoting continued sales growth.

Irish International is one of Ireland’s leading communications companies working across the areas of advertising, sponsorship, direct marketing, digital and design, representing companies such as Barry’s Tea, Guinness, Bank of Ireland, Avonmore and Failte Ireland In addition to UPC, the group has recently added the ESB and the Rail Procurement Agency to its client list.

Ian Young, Managing Director of Irish International commented on the new appointment, saying: “UPC is a massive brand in Ireland and internationally and therefore, it is important to ensure that this is reflected in our creative outputs and captured across our executions.”

Rhona Bradshaw, Head of Marketing in UPC also commented on the company’s new signing, noting that: “We have succeeded in establishing UPC as a well recognised and strong brand since conducting a rebrand in 2010, introducing a brand ambassador, Craig Doyle and deploying high profile marketing campaigns. We work in a very diverse and highly competitive market and appointing Irish International as our creative agency will support UPC to drive a truly differentiated and compelling brand and marketing executions that connect with consumers and customers.”

UPC’s unique Fibre Power Broadband, Digital TV, Home Phone services are now available to over a third of Irish homes & recent the company celebrated passing their 200,000th broadband customer & 100,000 milestone for home phone customers in Ireland. For more information about the group visit www.upc.ie



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