Retailer Lidl has signed a three-year product-placement deal with RTE's long-running drama Fair City that will see a Lidl store appear on the set.
Lidl Carrigstown is currently under construction at RTE studios in Donnybrook is under way, with the set due to debut on screens in early summer.
Lidl has designed the awards in collaboration with RTE.
The shop set will include "a modern welfare area for employees, a Deposit Return Machine and an in-store bakery."
Renee, played by Una Crawford-O'Brien, will be store manager upon opening, and the set will incorporate Lidl's wider sponsorships, including with Ladies's Gaelic Football Association and charity partner Family Carers Ireland.
The drama debuted on RTE in September 1989, and has over 600,000 viewers each week, with a further 100,000 via the RTE Player.
RTE Commercial Director Gavin Deans said this is the largest broadcast product placement in Ireland. He called the deal "a prime example of how a commercial partnership can seamlessly integrate an iconic retailer Lidl and Ireland?s favourite soap Fair City together. We're looking forward to seeing Lidl become part of daily life in Carrigstown".
